Take Aim at Your Target Market

What Is A Target Audience & How Do You Define Yours

The term target audience may seem confusing at first, but it is a crucial part of business development. Knowing who you want to engage or sell to is a cornerstone of the foundation upon which you are building your business.

A target audience is the thinnest slice of the market that you can focus on, from which all of your marketing decisions are based. This audience is the focal point of your decisions, making sure that your efforts are tailor-made to find them and draw them in. Read More, and hit the bull’s eye